Customer acquisition and retention have been the core target of the retail industry for as long as we can remember. Albeit the target hasn’t changed much, the means used to hit the nail in the head has remodeled with time. Customer loyalty, which previously depended on the pricing and quality of products has shifted to customer experience. Though price and quality still matter, the success of any retail business is mainly driven by the kind of customer experience it can provide. The reason so many businesses are focusing on refining customer experience is all in the numbers. The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. It also concludes that 86% of customers are willing to pay more for a great customer experience.
Think about it. Why would a customer wish to come to any store, spend their time trying to locate the products in their shopping list, have unfruitful conversations with ground employees about product queries, or stay in long queues to pay for their items just to top it off with limited modes of payment? Sure your customers come to you for your products but they stay for the ease, convenience, and flexibility that you provide in every aspect of their shopping experience.
Retail growth has seen new heights of success with the integration of mobile technologies in their operations, such as:
- Smartphones and tablets for ground employees, staff use, customer feedback, and inventory management.
- Kiosks for displaying information, self-service, advertisements, and digital signage.
- mPOS (mobile Point Of Sale) for self-checkout processes and multiple channels of payment.
- Rugged devices and IoT (Internet of Things) for specialized tasks.
However, blindly deploying unmanaged mobile devices does more harm than good to a business. Your digital investments need to contribute to your sales growth and revenue not waste resources or increase costs.
Benefits of Mobile Device Management (MDM) for Retail
To deliver quality service to the customers, it is crucial for retailers to adopt an effective mobile device management solution (MDM). Retail mobile device management enables IT admins to manage, monitor, secure, and maintain every device in detail that runs across all platforms and outlets. Let’s dig deeper and talk about what challenges do mobile device management solutions tackle that directly translates into the growth of your retail business.
- Security risks and device theft
Data privacy and device security are the single most important asset that MDMs provide retailers. Whether the devices are distributed in multiple chains and outlets or concentrated in one independent store, strengthening security protocols within the enterprise network needs to be a priority for any retail business. The customer data and information recorded and shared on the mobile devices if stolen or lost can cause irrecoverable financial loss and brand damage to the business.
MDM offers user authentication, encryption of data and messages shared, password protection of highly sensitive information, and even remote wipe-off of data in case of devices are lost or stolen. Apart from that, geo-fencing sends security commands that alert the IT admins when and if the devices leave a pre-defined geographical area such as the store premises. This way MDM for retail implies the zero-trust security approach that fixes sophisticated security vulnerabilities by providing robust protection against malware, viruses, and hackers searching for a weak spot to exploit.
- Professional interface
The digitalization of brick and mortar stores has empowered organizations to replace ground staff in a uniform with mobile devices. The corporate logo on the device lock screen and home screen has become the uniform of the devices. With MDM, a corporate logo can be easily added and modified according to the branding style and needs of your business. Retail mobile device management not only streamlines the operations of these mobile devices but provides a professional interface with corporate branding.IT admins can configure wallpaper policy and disable end-users from any sort of modification. This not only ensures a cohesive pattern among all devices but also promotes the brand through a professional interface.
- Misuse and distractions in the workplace
There is always the looming chance of end-users, whether it be the customers or the employees, mishandling the devices that are to be used for a specific purpose. Device setting modifications, downloading and using unauthorized apps and websites, exploiting other device functionalities, surfing the web, streaming videos or playing games during work hours, etc are some of the issues that make retailers wary of deploying mobile devices in their stores.
MDM kiosk lockdown feature restricts access to unwanted and unproductive apps and websites to avoid loss of productive work hours and protect the devices from mismanagement. It turns tablets and smartphones into kiosks that reboot to a specific set of apps and websites only. This helps maximize workflow with pre-configured apps and prevent unauthorized modifications of device settings.
- Device malfunctions and system errors
Self-service kiosks, checkout processes, mPOS devices, etc can be a one-time setup but the store needs to stay on top of device maintenance, diagnosis, debugging, and troubleshooting. System errors and failures are bound to happen with technological devices. However, retailers need to focus on minimizing system downtime and ensuring that their IT staff is not constantly drowned in support requests and tickets.
With retail device management solution at work, device monitoring, maintenance, and troubleshooting can be done remotely. OS updates policy configurations, and app downloads and is scheduled when the device is not needed, therefore reducing interruptions during working hours, ensuring the customer experience is not hampered due to mismanagement of the devices.
If you are ready to transform your business with a simple yet powerful device management solution, CubiLock EMM is your answer. It not only gives your business the above-specified solutions but much more capabilities with its dynamic set of features. Advancing towards growth and accomplishing targets has never been this feasible. So, stop compromising on your device capabilities and start focusing on with CubiLock EMM solution.
Apart from being a true sushi enthusiast, Sadichha (Aka SSH) is a content writer and blogger at CubiLock. She is passionate to enchant everything boring and nitty gritty about technology through her writings for her readers to enjoy and learn from at the same time. When she is not at her desk crafting content, you can catch her occupied with her cat.